Google begins testing Gemini call-making feature for Pixel owners in the U.S.
Pixel 11 owners on a paid Gemini plan in the U.S. can now have an AI agent place phone calls to local businesses for them, then watch the conversation as it happens and take over whenever they want. The trial, called Call for Me, runs through the beta version of Google’s Phone app for Android and is starting at small scale so the underlying model can be refined before a wider release.
What Call for Me actually does
Once enabled, Gemini will dial a business from the user’s own phone number, introduce itself as an AI assistant on the caller’s behalf, and work through the exchange. It can navigate automated phone menus, wait on hold, and carry out tasks the user approves in advance.
Examples outlined for the trial include calling a store to check whether a product is in stock, booking a restaurant reservation, rescheduling a planned appointment, and placing items on hold. While the call is in progress, a live transcript streams on the user’s screen so they can follow along and jump in at any moment.
How is this different from what Google has done before?
Google has shipped several AI-assisted calling tools over the years. Ask for Me, rolled out in 2025, let Gemini call businesses to ask about pricing or services. Hold for Me and Talk to a Live Rep can work through phone trees and wait on hold until a person picks up. Direct My Call displays menu options for navigating IVR systems.
The shift with Call for Me is the ability to share approved personal information during the call. Earlier tools were limited in what they could pass along, which narrowed the range of tasks they could complete. Sharing those details lets Gemini handle a wider class of requests end to end.
Who can use it right now?
The rollout is limited to Pixel 11 owners in the U.S. who subscribe to a paid Gemini plan. Access also requires the beta build of the Phone app for Android, since the company is framing the release as an experiment rather than a finished feature.
Google says the test is small because real conversations are nuanced.
How to keep an eye on what AI can see about your business
As more AI agents start calling businesses on behalf of consumers, the way a company appears to those agents becomes a real visibility question. BizScoreAI scores how visible a business is to AI search and shows what its listing looks like to the engines people ask, which is one way to check whether an AI caller can find the right hours, menu, or product line when it dials.
FAQ
What is Google’s Call for Me feature?
Call for Me is a Gemini-powered experiment that lets the AI call businesses from the user’s phone number, share approved personal details, navigate menus, wait on hold, and complete tasks like reservations or stock checks while the user watches a live transcript.
Who can use Call for Me right now?
Call for Me is initially available to Pixel 11 owners in the U.S. who have a paid Gemini subscription and are running the beta version of Google’s Phone app for Android.
How does Call for Me differ from Hold for Me or Ask for Me?
Earlier tools were limited in the personal information they could pass along. Call for Me lets Gemini share approved details during the call, which expands the kinds of tasks it can complete on the user’s behalf.
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This article summarizes reporting from techcrunch.com.