Category: Social Media

X open sources its ranking algorithm and adds a shadowban transparency tool

X is releasing its For You ranking code on GitHub under Apache 2.0 and adding a settings tool that shows whether posts have been filtered.

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BMW is putting Spider-Man ads on your dashboard after promising it wouldn’t

BMW is running a full-screen Spider-Man animation on the center screens of compatible cars through August 10, drawing criticism because the company once called the cabin a private space.

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TikTok settles three October bellwether teen social media cases

TikTok has agreed to settle three teen social media bellwether cases scheduled for October, leaving Meta, YouTube, and Snap to face trial.

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EU Orders Meta to Modify Addictive Features on Facebook and Instagram or Face Fines

European Commission orders Meta to remove infinite scroll and autoplay on Facebook and Instagram or face fines up to 6% of annual revenue under the DSA.

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Meta pulls Instagram AI image tool after four days of privacy backlash

Meta disabled its Muse Image feature on Instagram four days after launch after backlash over opt-out consent, SAG-AFTRA criticism, and AI fraud risks.

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Update or Create? A Content Refresh Framework for AI Answer Engines

AI Overviews now surface on 15% of Google queries and traditional search volume is set to drop 25% by 2026. Here's when to refresh and when to create.

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AI Model Panels Beat Single Models for Better Content

Fusing multiple AI models into a panel produces content that is more accurate and on-brand than any single model, including GPT-5.5 and Claude Opus 4.8.

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How Agentic AI Is Changing Social Media Work

Agentic AI is reshaping social media: 33% of enterprise software will embed it by 2028, and 68% of social pros already use AI. Here's what it means for your workflow.

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Why Social Media KPIs Mislead in the AI Search Era

Clicks are down, revenue is up: why reach metrics mislead in the AI search era, and which intent and revenue signals to track instead.

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Social Media Marketing Strategies That Actually Work in 2026

The 2026 social media playbook for small and local brands: two platforms with discipline, geo-tagged short-form video, AI batching, and a $300-$800 Meta budget.

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